Madison and Vine - Log 5, 12/10/18
Madison and Vine - Log 5, 12/10/18 In Persuaders , we learn about the product placement in the media people want to consume. This technique of advertisement used by the persuaders is called Madison and Vine. Companies who want to convince the public to buy their product may pay TV shows or movie creators or YouTubers to strategically place certain items to secretly advertise. My first connection to this technique is the movie The Truman Show . The main character, Truman, was born into a fake world created by movie producers. The entire movie is based around how he was born into this artificial space and ultimately figures out his truth. When Truman starts to realize something is off about his world, he starts to run into problems such as other people telling him he's just going crazy. This stops him from figuring out the truth. As he tries to talk to his wife about his new revelation, she calls him crazy and tells him about the new product she bought at the stor...